Fashion Design is all about designing garments. When a fashion designer designs garments a particular customer is not in the mind. The focus is on the garment. Image Consultants have far more knowledge about clothing with reference to a particular client. They advice clients on managing their appearance based on roles, goals, occasions, personal style, and personal characteristics of body shape, face shape, personal colours and affordability. In fact at times Image Consultants hire Fashion Designers to create clothes for their clients.